The New South Wales Government has announced Sydney has secured CeBIT Australia, the Asia Pacific arm of the world’s largest trade fair, for 2014 through to 2016.

Premier Barry O’Farrell said that CeBit, the largest business technology event in the Asia Pacific, generates around $30 million in direct and flow-on value to the state’s economy every year.

"Sydney is the national capital for ICT and the natural home for an event like CeBIT Australia,” Mr O’Farrell said.

“CeBIT Australia is a magnet for the best tech talent the world has to offer, and keeping the event in Sydney helps maintain the State’s reputation as one of the Asia Pacific’s leading hubs for technology, productivity and innovation.
"By showcasing the work of our local technology start-ups, CeBIT Australia offers a powerful platform from which we can demonstrate our capabilities to the world.”

Jackie Taranto, Managing Director of Deutsche Messe Worldwide in Australia and organiser of CeBIT Australia, said she was delighted that CeBIT would remain in Sydney for the next three years.

“2013 marks CeBIT Australia’s 12th consecutive year in Sydney and the harbour city’s appeal has been a major factor in the growth of the event over that time,” Ms Taranto said.