New research conducted by Charles Sturt University has highlighted four key factors that determine the uptake of high-speed broadband in Australian households.

 

The research by Charles Sturt University (CSU) graduate Dr Peter Adams was the first study to identify purchase complexity as a factor in household technology adoption.  His research also found lifestyle issues were a stronger influence than cost in affecting the household decision process.

 

Using focus group interviews and a national survey, Dr Adams developed a Household Adoption of Technology model. It includes lifestyle compatibility, perceived cost, social influence and purchase complexity as factors influencing Australian households to adopt high-speed broadband.

 

“My findings are of particular interest to governments who see high-speed broadband delivering economic and social benefits in areas including health, education and energy management,” said Dr Adams.