First listed on: 18 April 2024

Head of Real Time Content


As a business inside one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.  We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.

The Real Time Content value stream lead is responsible for driving and delivering the strategy, design and delivery of the Real Time Content programme of work, capability and team as part of the Single Customer View Tribe. This is a senior leadership role, which requires complex and advanced technology and data capabilities in order to enable the desired outcomes. 

The key objective of Real Time Content is to drive impactful content that is lean and scalable while bringing balance to our inventory decisioning. Real Time Content will automate shared inventory by serving relevant content from an integrated platform, leveraging scalable “next best action” decisioning across web & app. It will scale content variation, expand modelled and contextual decisioning, and be built in an integrated platform geared for performance and customer privacy.

What you’ll do    

Lead the Real Time Content value stream to deliver best in class products to orchestrate the next best action offer, content and message communications, at the right time, across channels.

  • Develop scalable and efficient orchestration and content automation products that can accommodate the large amount of data available at WooliesX, and create better connected customer communications across web & app.
  • Define and optimise the delivery approach and ways of working, aligned and integrated with the broader Single Customer View Tribe, and Connected Customer BU teams.
  • Define the strategy, objectives and priorities for Real Time Content, in collaboration with key stakeholders across the WooliesX and Group.
  • Engage and collaborate with senior stakeholders (Tribes, Practices, Chapters, CoE’s) across WooliesX to ensure alignment and influence desired outcomes.
  • Understand and analyse strategies and objectives of business entities and identify opportunities, synergies and dependencies with the Real Time Content.
  • Effective communication of complex data and technical solutions to stakeholders and how they contribute to the delivery of business objectives and connected customer strategic ambitions.
  • Identify the business and customer value of each initiative to ensure that the right value is being delivered at the right time by the Squads.

What you’ll bring    

  • 5-10 years of digital, technology, programmatic and/or data experience at a leadership level with a strong understanding of marketing, marketing technology, advertising technology, targeting, and audience personalisation.
  • A thought leader with a passion for digital transformation, innovation and process improvement.
  • Proven experience in leading dedicated cross-functional product, engineering, data and experience teams.
  • Proven technical understanding of digital media, digital marketing and audience orchestration.
  • Experience in developing end to end technical, data and customer experience  product solutions to drive commercial outcomes.
  • Ability to understand complex problems and create innovative and pragmatic solutions leveraging critical thinking.
  • Customer-centric approach and and understanding of human centred design (HCD).

What you’ll experience    

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

  • A progressive and flexible ‘work from anywhere’ policy that gives you more control over your work, life and wellbeing.
  • Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
  • As a leader in a crucial growth-focused role you will have regular exposure to our most senior business leaders in WooliesX and the broader Woolworths group and accumulate valuable experience to grow your career in surprising ways.
  • A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

Grow with the Group

As an inclusive, team-first company, our people are at the core of everything we do. 

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference. 

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing. 

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can follow us on LinkedIn or see more opportunities via

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