Social Producer

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encourged to apply.

ABOUT THE ROLE

The AFL is currently seeking a passionate social media professional to drive growth and engagements on the AFL and AFLW social media channels. Responsible for contributing to the AFL’s social channels and implementing the overall strategy, this role will have a particular focus on leading the matchday coverage and providing daily support to the Social Leads.

Reporting to the Managing Editor – Social Media, the Social Producer will work closely with the broader AFL digital team and the team of casual staff, who provide assistance throughout the year, in order to deliver on the strategy. 

Requiring a strong grounding in social media and the ability to use established and emerging platforms, tools and strategies to promote and grow the competition’s social footprint will be the foundation of this role. Blending contemporary social media best practice with the themes, storylines and objectives of the competition to help deliver engaging content in engaging ways will also be an essential element.

The ideal candidate will have a deep knowledge of social-first content development and be excited by the opportunity to pitch fresh, bespoke content to take the AFL’s social media presence to the next level.

There will be an expectation of the Social Producer to work across parts of the weekend as well as night shifts, depending on various match fixtures and AFL events.

A DAY IN THE LIFE OF

Key Accountabilities:

• Ideate, produce and distribute social-first content across all major social media platforms in 16x9, 9x16 and 4x5 content.
• Remain on top of social media trends and best practices and implement across all forms of content.
• Create content during matches such as highlights, heartwarming and entertaining moments that appeals to all fans.
• Work closely with the AFL.com.au editorial team to promote and create news content across social media.
• Implement the AFL’s strong tone of voice across all platforms.

OUR IDEAL TEAM MEMBER

Core Competencies:

• Technical proficiency with all leading social media platforms 
• 3+ years’ experience working in the social space for a high-profile organisation
• Experience producing creative social content (graphics and video)
• Knowledge of Australian Football, its players, key figures and storylines
• An ability to demonstrate experience delivering innovative social media campaigns
• Deep understanding of social content trends and wider platform parameters
• Experience developing social media content strategies
• An ability to engage with passionate fans across devices and at varying times
• Proficiency with social analytics platforms 
• Experience working in a fast-paced environment and the ability to deal with changing circumstances

Desirables

• Demonstrated graphic design skills
• Demonstrated videography skills on mobile devices
• Demonstrated video editing skills
• Experience working with creators, influencers, athletes or similar

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close:  27 October 2024