Social Media & Content Specialist - [Archived Advertisement]
Baskin Robbins (View other jobs from this organisation)
Social Media & Content Specialist
About Us:
Imagine a place where all day long people talk about ice cream, eat ice cream and even dream ice cream. That’s us. That’s Baskin-Robbins. We’ve shared a passion for ice cream, innovation and fun since 1945 and today are continuing on our journey to be Australia’s favourite ice cream brand. We’re a creatively obsessed collective of brand enthusiasts, foodies and QSR professionals looking for passionate people to join our mission to ‘live life flavourfully’’.
Purpose of the Role:
The Social Media & Content Specialist will be responsible for the development and implementation of social media strategy & campaign activity for the Baskin-Robbins brand, leading content creation and overseeing community management & engagement across all BR social platforms.
KEY JOB RESPONSIBILITIES
Content Strategy:
- Developing social media strategy for the Baskin-Robbins brand
- Executing the social media strategy and managing the social media channels
- Managing the written and visual content for the company's social media sites
- Reporting and measuring engagement across social media channels in order to assess the effectiveness and impact of our social media strategy
- Co-ordinating the production and scheduling of social media and online content across our various platforms
- Up-to-date knowledge with the best practices and trends on social media to identify opportunities
Community Management:
- Daily community management of across BR channels including guest feedback and correspondence with relevant departments
- Management of social advertising budget and optimization including audience targeting and content success testing
- Scheduling and publishing of posts across Facebook, Instagram, Snapchat and TikTok
- Development of month content calendars featuring a mix of posts including competitions, promotions, UGC, franchise partner content and product news
- Collaborate with complimentary businesses to enrich social content offering
- Monthly reporting to inform future content and strategies
- Management of Instagram follower growth tool – Kicksta
- Monthly content creation – Photography and video
- Franchise Partner acquisition social media advertising campaigns and specific campaigns including new store openings
- Product development and mood board composition for on trend dessert products and cake designs.
- Franchise partner social media advice and support
- Management of franchise pages / Admin rights
- Create social strategy and implementation for potential VR brands across channels including content creations
Social Influencer:
- Implementation of influencer management system
- Manage social listening subscription (Sprout) and campaign implementation
- Instagram influencer campaign management via TRIBE
- Management and development of BR Ambassador program
- Manage high profile influencer outreach and relationships on campaign basis
Digital Projects:
- Support content and acquisition strategy for BR Delivery channel
- Oversee acquisition growth in Club 31 and BR Rewards app loyalty program
- Support with online cake strategy and influencer outreach
- Assist with website updates and OLO implementation
- Management of Google Business Pages across the BR network including review management and response
- Undertake digital projects as required.
People:
- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
- Regularly plan and review teamwork, acknowledge progress and celebrate success with team and individuals.
- Facilitate empowerment of people, coach employees on increasing their performance and efficiency and increasing operating efficiency and margins
Qualifications/ Skills requirements
- Tertiary qualification in Communications, Marketing or a closely-related field; 3+ years’ experience in social media management
- Hands-on direct social media management experience
- Demonstrated experience in content creation and social media strategy with the ability to lead this specialised channel on behalf of the brand
- Ideal candidate is currently working as Social Media Manager or have worked as Social Media Manager in the past
- Influencer outreach management
- Exceptional multi-tasking skills
- Strong problem solving skills
- Strong analytical, communication, project management and presentation skills
- Commercial experience in Retail or Food & Beverage industry is desirable
Job Summary
- Location:
- QLD - Brisbane
- Work Type:
- Full Time
- Category:
-
Communications/Media
Social Media Development